B'More Slutty: Slutty Vegan's Baltimore Peninsula Launch


When the nationally acclaimed Slutty Vegan chose Baltimore Peninsula for their newest location, they needed a team that could match their bold energy. As B.Luxe, we didn't just create the installations – we crafted the tagline 'B'More Slutty,' perfectly capturing the brand's playful spirit while paying homage to Charm City. This clever wordplay set the tone for what would become one of Baltimore's most talked-about restaurant launches.

Our team was tasked with bringing this concept to life through show-stopping outdoor activations. From the custom-branded metallic red spheres that lined the storefront to the interactive installations, each element was designed to amplify our ‘Slutty' messaging while creating Instagram-worthy moments that would stop scrollers in their tracks.

We complemented the architectural elements with an innovative swing installation, featuring a custom-branded frame with hanging chains - a creative twist that perfectly captured the playful spirit of the brand. The black and gold aesthetic of the frame provided a perfect contrast against the venue's modern exterior, while offering an interactive photo moment that guests couldn't resist sharing.

Taking advantage of the location's urban setting, we incorporated a British-style yellow telephone booth alongside a branded statement wall featuring the restaurant's area code "443-Slutty-V" and our clever messaging. This creative pairing offered yet another perfect photo opportunity for guests, mixing nostalgic charm with contemporary branding to create shareable moments that amplified the 'B'More Slutty' message.

Ready to make your next launch go viral? Contact our team at info@bluxeeventrentals.com to learn how we can help your brand make a bold statement.

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